C)Outdoor advertising has plunged with the increasing number of women in the work force. The effectiveness of outdoor advertisement cannot be easily measured. This is an example of: Britney visits a mall and notices an advertisement for Auburn Beauty shampoo on a large LCD, _____ include(s) smaller signs that appear in restrooms, stairs, personal vehicles, and on. We’ve got course-specific notes, study guides, and practice tests along with expert tutors. The following definition helps to clarify this term: ... Clear Channel is a marketing company that specializes in outdoor advertising. By far the biggest outdoor advertisers are snack food manufacturers. Which of the following statements about outdoor media is true? b. Wide coverage of local markets. Broadcast Advertising: Television and radio advertisements. Outdoor advertising is used as a directional medium for tourists and other motorists. This preview shows page 7 - 10 out of 13 pages. 47. D. D) It has very limited flexibility. This is an example of: _____ is targeted at the millions of people who are exposed to commercial transportation. c. Direct-mail advertising offers firms a straight path to desired customers. a. Transit ads account for the largest percentage of outdoor advertising in metropolitan areas. 58. c Which of the following statements about direct-mail advertising is most likely true? Tags: Question 9 . (1) Standardization drawbacks (2) Advertisement regulations (3) Standardization benefits (4) Typical responses (5) None of these View Answer / … (1) Standardization drawbacks (2) Advertisement regulations (3) Standardization benefits (4) Typical responses (5) None of these View Answer / … Outdoor advertising is used as a directional medium for tourists and other motorists. C. Course Hero is not sponsored or endorsed by any college or university. B)Messages communicated through outdoor advertising are often dissuasive. asked May 24, 2016 in Business by SanFran78. A(n) _____ ad is an advertisement that appears in a wide, shallow rectangle at the top or bottom of Web sites. Ask your own questions or browse existing Q&A threads. Highway Beautification Act of 1965 A major reason for the continued success of outdoor advertising is: its ability to remain innovative through technology. Whatever advertising medium you select, make sure your message is ethical and truthful. Which of the following statements about the Internet as an advertising medium is true? Definition. It is more a reminder publicity. 47. These types of advertisements are: Print Advertising: Newspaper, magazines, & brochure advertisements, etc. B. One reason for using the Internet as an advertising medium is. Which of the following pieces of federal legislation had the greatest impact on outdoor advertising? of its products on the sides of its delivery vehicles. Electronic ads (e.g., TV, radio, Internet) and outdoor ads are best left to professionals to write, produce, and buy for a fee or percentage of media dollars spent (i.e., generally 15 percent of gross media spending). C. The company that owns the outdoor structures used for advertising is called an outdoor communications specialist. B. A)Outdoor advertising is the newest form of advertising that emerged with the onset of technology. (1) Introduces a New Product in the Market: Advertising plays significant role in the introduction of a new product in the market. B. The users of creative advertising must avoid using big ideas and unique selling propositions in their advertising campaigns. Media simply refers to a vehicle or means of message delivery system to carry an ad message to a targeted audience. Spending on direct mail has sharply declined due to rising postage rates. A. While commuting by a local bus, Trevor notices an ad for "Tantalize Sandwiches" above his seat. Be truthful. Outdoor advertising is used as a directional medium for tourists and other motorists. d. Given this fact, which of the following media should be most effective in, Outdoor Advertising Association of America. Economic Rationale to Use Advertising. Share your own to gain free Course Hero access. Which of the following statements about outdoor advertising is true? The main task of media planners is to select the most appropriate media channels that can effectively communicate the advertising message to a … Outdoor advertising works well for promoting your product in specific geographic areas. A) It has no creative limitations. a. True . Outdoor advertising can be used as a directional medium for tourists. A. a. A. 4. Which of the following is true about a continuous advertising schedule? Which of the following statements about outdoor advertising is most likely true? Also called as advertising on transport, Transit Advertising is advertisement placed on or in any mode of transport – from buses to taxis, trains, trams, and subways. shows how consumers benefit from viewing advertising. A) It has no creative limitations. Outdoor advertising has a variety of media vehicles to carry the message. C)Outdoor advertising has plunged with the increasing number of women in the work force. Which of the following is likely to be true of the … Which of the following statements about outdoor advertising is true? Radio Advertising Bureau's "Matter of Fact" newsletter shared ABX research on how radio may deliver the best ROI and ROAS of all with some smart creative! Outdoor advertising can be used as a directional medium for tourists. SURVEY . Question 53 1 out of 1 points After calculating both the brand development index (BDI) and the category development index (CDI), a media planner obtains the following results: High BDI and High CDI. Outdoor advertising by itself is not adequate. Although outdoor advertising provides attention and memory values, it is doubtful whether it … B) It reduces a firm's need for public relations.   Terms. D) It can lead to advertising wear-out. Southeast Missouri State University • MK 343, California State University, Fullerton • MARKETING 353, University of Texas, San Antonio • MKT 4233, Practice Questions for Exam 1Chapter 2-7.doc, San Francisco State University • MKGT 431, Copyright © 2021. Buying space is not really a difficult issue because, there is continuous growth of cities, highways, increase in vehicles, traffic, etc. Outdoor advertising can be used as a directional medium for tourists In the outdoor advertising industry, the three thousand local and regional plant operators around the nation are responsible for: doing all of the above B. geographic areas being targeted are known as: The cost of mobile billboards depends on: A City of Boston public transit bus was painted to look like a large loaf of Galaxy Bread. Outdoor advertising is a pervasive form of communication for residents of urban and suburban areas. A. Jimmy's, a grocery store, advertises its products by painting its name, logo, and abstract images. C) It is much less expensive than a flighting schedule. Spending on direct mail has sharply declined due to rising postage rates. C. The company that owns the outdoor structures used for advertising is called an outdoor communications specialist. Which of the following statements about outdoor advertising is most likely true? Which of the following statements about outdoor advertising is true? a. b. Outdoor advertising has a variety of media vehicles to carry the message. Get one-on-one homework help from our expert tutors—available online 24/7. B)Messages communicated through outdoor advertising are often dissuasive. “Think globally, act locally” is a global advertising strategies and local advertising programs under _____ of international marketing decision.
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which of the following is true of outdoor advertising? 2021